Yahoo Mail, Finance, Answers Survive Google-Like Spring Cleaning.

Yahoo CEO Marissa Mayer showed that she’s brought at least one of Google’s signature tactics with her to the Yahoo executive suite, axing several of its longtime products including Deals and Yahooligans. The move is similar to the annual Google “spring cleaning” in which existing products are killed off each spring if their user base is small and/or dwindling so that the staff’s focus can be shifted to products with a brighter future. Deals had been Yahoo’s coupon based site and Yahooligans had been a kid-oriented search engine. But while Mayer is swinging the axe on some core Yahoo technologies which had been around for a decade or more, she’s revealed she’s not going to kill off everything at the struggling company. She’s kept the fading but still-popular Yahoo Mail in place and released a fully revamped mobile version of the Mail app. Mayer has also decided to, at least for now, keep Yahoo Finance and Yahoo Answers in place.

Yahoo Finance is a straightforward portal for stock market coverage complete with stock tickers along with original and syndicated reporting on corporate stock activity. Yahoo Answers has long been a bit of a mystery, as the site simply allows users to post random questions while other users answer them, with a social up-vote system determining which answers are the most reliable. Yahoo Sports also survived the axe, and will be allowed to continue covering major sports teams, for the time being.

The Yahoo spring cleaning is not the first tactic Mayer has used in the name of putting employees at the fading company on notice. Earlier this year she decided that employees would no longer be allowed to work from home. While it’s not yet clear what her specific plans are for returning the company to relevance in terms of new products or services, she at least made clear today which products aren’t going to be a part of that future.
power by : www.stableytimes.com